Marketing planning process; delivering customer value through marketing; marketing management; project management.
Вступительные требования
A degree in business with at least 30 per cent marketing content or a degree in any discipline and 3 years’ work experience in marketing.
Форма обучен.
Начало
Продолж.
Онлайн
n/a
Кол-во мес: 0 - 12
Вечернее
n/a
Кол-во мес: 0 - 12
This course is designed especially for marketers working in B2B marketing; it is based on the (Chartered Institute of Marketing CIM) professional diploma but adapted for the B2B sector and comprises the 4 modules of the CIM professional diploma; successful delegates receive both the CIM professional diploma and a CMC B2B diploma; students who require face to face support sessions can attend the following: Evening classes in Cambridge; executive weekends in Cambridge, Manchester and Plymouth; Saturday seminars in Bristol, Cardiff, Edinburgh, Guildford, Leeds and Nottingham.