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IU, MBA, Marketing [Distance learning]

IU
 Германия

An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies

Вступительные требования

  • Completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized university/higher education institution
  • At least one year work experience before start of IUBH Online MBA programme (achieved after previous studies)
  • Plus: At least two years work experience when you want to graduate
  • Proof of English skills
  • Final grade of at least "Satisfactory" or grade C (as commonly used in countries overseas excluding Europe)*

[*] Minimum grade point average equivalent of 3.0 according to the German grading system.

 
Форма обучен. Начало Продолж. Стоимость иностран. Период оплаты Академ. год
Онлайн янв, фев, мар, апр, май, июн, июл, авг, сен, окт, ноя, дек Кол-во мес: 18 €15990 Whole course 2020 - 2021

Your door to the business world

You will head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.

This MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty.

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Расположение

Школа бизнеса и управления IUBH находится в историческом парке Сент Анно Парк в центре городка Бад-Хоннефе. Кампус состоит из отреставрированных старинных построек и современных зданий, что дарит ему неповторимый стиль.

Ближайший международный аэропорт расположен в Кёльне/Бонне. От него до кампуса вуза можно комфортно добраться на поезде или такси.