Marketing environment; marketing in practice; customer communications; marketing fundamentals.
Форма обучен.
Начало
Продолж.
Вечернее
сентябрь
Кол-во лет: 1 - 2
The course helps students to: Understand the role of marketing in business recognising its development and its implications for the organisation; utilise marketing research to improve customer communications and analyse and interpret written, visual and graphical data; distinguish between the types of organisation within the public, private and voluntary sectors, understand their objectives and the influences upon them; recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary.