This course meets the needs of recent graduates, people working in the wine industry wishing to further their managerial career prospects, and those seeking a career change; it is designed to accommodate students from a wide variety of backgrounds and diverse disciplines who want to enhance their career prospects in the wine industry but also, due to the broad nature of the course, in general business management; develops a broad awareness of business thinking, encouraging students to be highly adaptable, open minded and creative in their approach to business problems.