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Кембриджский колледж маркетинга, Postgraduate Diploma, Marketing (level 7)

Кембриджский колледж маркетинга
 Великобритания
Analysis and evaluation; strategic marketing decisions; managing marketing performance; strategic marketing in practice.

Вступительные требования

Chartered Institute of Marketing professional diploma in marketing; degree (undergraduate and postgraduate) with significant marketing content from a CIM-approved university; or a non-marketing degree plus demonstrate suitable competence in a marketing management role; suitable marketing management experience, with senior level competence demonstrated.
 
Форма обучен. Начало Продолж.
Онлайн июль Кол-во мес: 12 - 24
Вечернее июль Кол-во мес: 12
Вечернее июль Кол-во мес: 12
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities; this course is worth 60 credits; students may attend face to face support sessions: Evening classes in Cambridge; executive weekends in Cambridge Manchester and Plymouth; Saturday seminars in Bristol, Edinburgh and Guildford.

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