Marketing planning process; delivering customer value through marketing; marketing management; project management.
Вступительные требования
A degree in business with at least 30 per cent marketing content or a degree in any discipline and 3 years’ work experience in marketing; must be currently working for an arts company/body/institute or with a connected organisation.
Форма обучен.
Начало
Продолж.
Онлайн
n/a
Кол-во мес: 12
Вечернее
n/a
Кол-во мес: 12
This course is designed especially for marketers working in the arts sector and has been endorsed by the Arts Marketing Association (AMA); it is based on the Chartered Institute of Marketing (CIM) professional diploma but adapted for the arts sector and comprises the 4 modules of the CIM professional diploma; successful delegates receive both the CIM professional diploma and a CMC/AMA diploma; the course is available by distance learning; students who want to have face to face tuition can upgrade and attend taught professional diploma sessions: Evening classes in Cambridge; executive weekends in Cambridge, Manchester and Plymouth; Saturday seminars in Bristol, Cardiff, Edinburgh, Guildford, Leeds and Nottingham.