Вступительные требования
Any of the following: A post-graduate professional qualification in a related discipline (eg CIM diploma), plus 1 year’s relevant full-time employment (or equivalent part-time employment) in public relations; or a degree in business; marketing; management; or communication studies, plus 1 year’s relevant full-time employment in public relations; or any other UK degree plus 2 years relevant full time employment in public relations; or 2 years’ relevant full-time employment in public relations, and the CAM advanced diploma in marketing communication; or the CIPR advanced certificate in public relations; or LCCIEB 5 3rd level subjects, including public relations, marketing, advertising, principles and practice of management, plus 2 year’s experience in public relations; or 4 years’ relevant full-time employment in public relations and 5 GCSE passes, 1 of which must be in English language.
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Students examine case histories and have the opportunity to consider them with practitioners in workshops and by reference to recommended texts for more theoretical analysis; students build case histories and find evidence for practical examples from a wide range of daily newspapers, the broadcast media, magazines, journals and specialist publications; they also create a diary of their professional development which they can carry forward throughout their working lives; students attend sessions at any of the following study centres: Bristol, Cambridge, Cardiff, Guildford, Liverpool and Nottingham.