Concepts of fashion marketing and merchandising; market research methodologies and analysis; fashion forecasting; consumer theory; fashion illustration; professional industry marketing and merchandising practices in the retail/wholesale environment; critical evaluation of practical, visual and financial analysis; business ethics and best practice; fashion logistics and supply chain management 1; fashion logistics and supply chain management 2; individual research project; work placement (where available) or work research project.
Вступительные требования
Individuals who have previous experience of fashion design; fashion marketing; or fashion business and retail; either in an educational background or work experience; entrance will be judged on an individual basis, but a good command of written English is essential, IELTS 6.0 or equivalent.
