Университет Крэнфилда, Королевский военно-научный колледж Шивенхам, MSc, International Defence Marketing
PgCert: Marketing capital goods; legal, ethical and political frameworks of defence; the organisation of defence acquisition; cultural aspects of international business; managing key accounts and negotiations; defence economics; PgDip: all of the PgCert modules must be completed plus: strategic and change management; analysis and evaluation through research; customer needs and capability requirements; defence export marketing; the theory and practice of offsets; managing marketing performance; Master's: ll of the above must be completed plus a research project.
Вступительные требования
1st or 2nd class Honours degree or relevant professional equivalent; a lesser qualification together with appropriate work experience may be acceptable; students whose native language is not English must attain an IELTS score of 7.
| Форма обучен. |
Начало |
Продолж. |
| Форма обучен.Вечернее |
Начало январь |
Продолж.Кол-во лет: 2 - 5 |
The aims of the course are for participants to be able to develop and implement strategic international marketing plans and negotiate effective deals with a solid understanding of the defence industry and its environment; students should be able to: display knowledge of domestic and international defence marketing; develop transferable skills in areas such as sales and negotiation; understand and analyse the defence industry and the international legal, ethical and political environments in which it operates; critically analyse and evaluate their business and that of their competitors; plan and implement best practice marketing research techniques; produce coherent and rigorous business and marketing strategies; implement and control marketing plans within identified constraints; critically evaluate scholarly research papers in defence marketing; the course comprises taught modules and a research project.
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