This course focuses on the creative problems and cultural issues which students, as the next generation of graphic designers encounter in their professional lives; the course is innovative in its approach to design teaching; allowing students to experience and develop a wide range of practical; creative and conceptual skills; soundly based in current theory and practice; a key concept of the course is the notion that the task of a graphic designer is not solely concerned with generating imagery; problems of communication or applying design technology and students are asked to take early responsibility for identifying and developing a personal design agenda and an individual approach to personal practice as a designer.