Core: Business in its linguistic and cultural environment; strategy in action; business research methods (1/2 module); specialist modules: marketing management (double module); international marketing; consumer behaviour; finance for international marketing specialists (1/2 module); plus 1 elective module from a choice of 13.
Вступительные требования
A minimum of a lower 2nd Class Bachelors degree, or its international equivalent, in any discipline.
| Форма обучен. |
Начало |
Продолж. |
| Форма обучен.Дневное |
Начало сентябрь, январь |
Продолж.Кол-во лет: 1 |
The programme addresses the complex issues that face marketing managers in the 21st century; the course helps to analyse and evaluate a rapidly changing international business environment, to plan accordingly and to implement customer focused solutions that will deliver both financial performance and develop long-term client business relationships; the programme empowers students with a mastery of effective marketing, and allows a focus on specific areas of marketing such as direct marketing, services marketing, etc; the course: promotes critical and reflective debate around the current discourses in international marketing; provides students with the skills and training needed for a successful career in marketing in a global context; allows students to study core Master's modules along with specific marketing modules relevant to their own area of particular interest.
