2 000 +

успешных поступлений

в 500 +

университетов и бизнес-школ мира

в 30 +

странах работают после учебы наши выпускники

EBS, MA, Международный маркетинг

Core: Business in its linguistic and cultural environment; strategy in action; business research methods (1/2 module); specialist modules: marketing management (double module); international marketing; consumer behaviour; finance for international marketing specialists (1/2 module); plus 1 elective module from a choice of 13.

Вступительные требования

A minimum of a lower 2nd Class Bachelors degree, or its international equivalent, in any discipline.
 
Форма обучен. Начало Продолж.
Дневное сентябрь, январь Кол-во лет: 1
The programme addresses the complex issues that face marketing managers in the 21st century; the course helps to analyse and evaluate a rapidly changing international business environment, to plan accordingly and to implement customer focused solutions that will deliver both financial performance and develop long-term client business relationships; the programme empowers students with a mastery of effective marketing, and allows a focus on specific areas of marketing such as direct marketing, services marketing, etc; the course: promotes critical and reflective debate around the current discourses in international marketing; provides students with the skills and training needed for a successful career in marketing in a global context; allows students to study core Master's modules along with specific marketing modules relevant to their own area of particular interest.

Другие программы вуза

Как ВЕРНО выбрать  ПРОГРАММУ за рубежом?
Получить пошаговый план нашего основателя Яны Драпкиной
PDF
7 стр.

Расположение