European School of Economics, MSc, Marketing

Entrance into one of the Master programmes at ESE requires the submission of the following documents to the Admissions Office at the ESE centre of interest: • Completed Online Application form • A good first (Undergraduate/Bachelor) degree (diploma and transcripts) • Resume / CV + Personal Statement • Two Recommendation Letters • 6.5 IELTS, 90 iBT TOEFL or 232 CBT TOEFL** or Pearson English Qualification (TOEFL cannot be used for VISA PURPOSE in UK) • Photocopy of Passport/ ID document • Three photographs (passport-sized) Applications arriving without the appropriate fee will not be considered. *All non-English documents must be officially translated **ETS Codes for the European School of Economics (for the TOEFL exam) vary by location: ESE London is 15977, ESE Rome is 11610, ESE Milan is 15974, ESE Florence is 15976. English Proficiency Candidates who have completed their studies in the English language (at least 2 years) are not required to present a language quali£cation (TOEFL, IELTS or Pearson).

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. As part of the Marketing specialisation, Master students explore: • Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost • E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool • Marketing strategies of international organisations and approaches to a new international market opportunities • Customer-driven marketing strategies in emerging economies • The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns • Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur KEY COMPONENTS OF THE MASTER PROGRAMME: • A choice of three specializations: Marketing, Management or Finance • Full-time, compulsory attendance • The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis • Three intakes per academic year January, April and September • ESE’s competitive Internship Programme providing international work experience in the sector of specialization • Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway