GISMA Business School, MSc, Digital Marketing

The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field. In today’s technically advanced business world, digital techniques are an integral part of every organisation’s marketing strategy. This course will provide you with the necessary skills to effectively develop digital marketing strategies and put them to use. It will cover a range of key areas including fundamentals of the digital business environment, data driven decision making and leading marketing strategies in today’s business world. Throughout the course we will link theory with practice and apply your knowledge to real life situations, ensuring you are workplace ready for this rapidly developing sector. Students additionally have the chance to work with professional bodies and employers, as well as undertaking entrepreneurial activities, to further strengthen employability following graduation. Based on GISMA's Berlin campus, there is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA.^ Applications are now open for 2020 intake. ^According to statistics and data from ICEF monitor.