The course is intended for students who already have a degree in graphics or communications or marketing and who know the basics of coding in html. Bachelor degree or Bakalavr from a recognised institution. Candidates must have a sufficient command of the English or Italian language to be able to meet the requirements of the programme in every respect.
The course will cover which trends and technological solutions must be implemented to improve brand value communication of the selected brand equity and manage, as social media coordinators, the politics of online customer relation management (social & PR). Learners will also be able to analyze different e-commerce strategies, evaluating which of these should be applied in the retail politics of a brand.