Колледж искусств Лидса, BA (Hons), Creative Advertising

Year 1: Students are encouraged to identify their role as a copywriter or art director whilst examining advertising communication, concept development and advertising design as well as visual and typographic skills; this is supported by critical studies and electives; modules include: advertising communication 1; concept development 1; advertising design 1; visual skills (type and typography); personal and professional development; critical studies; copywriting (optional); art direction (optional); plus 1 elective. Year 2: Students continue to develop skills as a copywriter or art director, working within a team and supported by critical studies; students undertake 1 elective, and are expected to join the mentoring/coaching scheme with a work placement within a creative department; modules include: advertising communication 2; concept development and idea development 2; advertising process 2; critical studies 2; marketing for designers; major project (copywriting or art direction); plus 1 elective. Year 3: Students continue to investigate the role of an advertising creative, including creative directorship, sustained professional practice, and a case study of an international brand; students complete a major project pertaining to advertising, along with a dissertation culminating in a final exhibition; modules include: professional practice; dissertation; case study (art or copywriting); art direction; copywriting or media planning (optional); and a final major project.

The aim of this course is to develop students’ abilities to become successful creatives in the advertising industry as copywriters, art directors or media planners. In addition, students learn about how the advertising business works, and its future direction.