Leeds Beckett University, BA (Hons), Entertainment Management

Year 1: Employability and management skills; the entertainment environment; the entertainment industry; applied technology and finance; consumer behaviour and marketing; management in entertainment organisations; professional practice 1 (work-based learning); introduction to enterprise and small business. Year 2: Applied management techniques; human resources in entertainment sectors; tourism marketing management; entertainment operations; ethical and legal principles for the entertainment industry; professional practice 2 (work-based learning); plus 2 options from: enterprise analysis; enterprise project; entertainment facilities management; historical contexts of film managing; retail operations; managing the food and beverage offer; media theory; popular music and the moving image; small business; social and cultural theories; sponsorship and partnership; tourist destinations and the creative industries. Year 3: Independent study; strategic thinking; global perspectives of entertainment; entertainment consultancy project; contemporary issues in entertainment management; professional practice 3 (work-based learning); plus 2 options from: enterprise strategic analysis; heritage interpretation; innovative fundraising strategies; international marketing strategy; introduction to the casino gaming industry; issues in tourist attractions management; managing innovation and creativity; volunteer management; media and cultural industries popular music/dissenting cultures; sports, celebrity and media.

The main focus of this course is on the cultural heritage; broadcast and printed media; music, performing, literary and visual arts; nightclubs; spectator sports; cinema and film; computer gaming and tourist attractions sectors; organisations within these sectors are primarily involved in the entertainment industry: providing enjoyment, amusement or education for their customers; students can customise their programme of study to their personal interests and career ambitions through option modules, for example managing a venue and its resources, or specialising in a sub-sector of the industry (tourist attractions management or the casino gaming industry); students complete work-based learning each year as part of their modules.