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Лондонский городской университет, BA (Hons), Маркетинг

Лондонский городской университет
 Великобритания
Level 1: Marketing fundamentals; business skills; quantitative methods and information technology; introduction to economics; marketing principles; applied psychology; business law; introduction to accounting; operations management; people at work. Level 2: Marketing management; introduction to international marketing; buyer behaviour; marketing research; marketing communications 1; information systems for marketing; business economics; retail marketing; contemporary consumer issues. Level 3: Strategic marketing; marketing communications 2; international purchasing; comparative marketing; current issues in marketing; destination marketing; international retailing; retail and the ethical consumer.
 
Форма обучен. Начало Продолж.
Дневное сентябрь Кол-во лет: 3
Вечернее сентябрь Кол-во лет: 4 - 6
This highly vocational marketing course provide students with marketing skills that can be applied in many different sectors; the course takes a progressive and critical approach to the ways in which organisations identify and respond to their customer’s needs, exploring essential marketing concepts and showing how to apply them effectively.

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