An upper 2nd Class Honours degree in a relevant subject; applicants with relevant professional qualifications or extensive professional experience considered.
Форма обучен.
Начало
Продолж.
Дневное
n/a
Кол-во лет: 1
Вечернее
n/a
Кол-во лет: 2 - 4
The course teaches students a comprehensive overview of the conceptual understanding of marketing and the marketing applications that are relevant to the aviation industry; airlines vary in their business models from the low cost airlines like Ryanair to the full service carriers like British Airways; the course allows students to investigate the different marketing approaches of these companies and understand the significance of the different approaches.