2.2 Honours degree or equivalent in a business-related subject; applicants whose degree is in science or humanities and who have business experience are welcome to apply; members of professional bodies such as the Chartered Institute of Marketing may be eligible for fast-track exemptions.
Форма обучен.
Начало
Продолж.
Дневное
сентябрь
Кол-во лет: 1
Вечернее
сентябрь
Кол-во лет: 2
The course highlights the significance of marketing in both large and small organisations; and also the importance of marketing for commercial and not-for-profit organisations; the course provides an understanding of the core marketing disciplines and introduces a range of issues of current importance to marketers.