Ньюкаслский университет, MSc, Международный маркетинг
Taught modules (120 credits) include: International business environment; managing across cultures; managing human resources in an international context; international business strategy; accounting for managers; research methods in business and management; international marketing; market analysis; international brand management; principles of marketing; international marketing communications management; adissertation is also completed (60 credits).
Вступительные требования
A 2:1 Honours degree or international equivalent; applicants whose 1st language is not English require: IELTS 6.5; TOEFL 90 (Internet-based); 577 (paper-based); or equivalent.
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This programme enables students to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges in an international context.
Другие программы вуза
