MS, Consumer Science, Университет Пердью, Purdue University
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Университет Пердью, MS, Consumer Science

Университет Пердью
 США

 

Форма обучен. Начало Продолж. Стоимость иностран. Период оплаты Академ. год
Дневное авг Кол-во лет: 2 $30964 Academic year 2017
The primary focus for the master of science and doctoral programs in consumer behavior is the interdisciplinary study of consumer participation in the marketplace. A goal of research in consumer behavior is to employ theories from basic disciplines such as sociology, psychology, economics, and marketing to the study of the decision process, activities, and influences while individuals engage in the evaluation, acquisition, use of, and disposition of consumer goods and services. Previous background in the social sciences, marketing, and economics is assumed. Students who do not possess this background may need to take supplementary coursework to build entry competencies. Potential careers for consumer behaviorists include university teaching and research positions with market research firms.

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Purdue's campus is situated in the small city of West Lafayette, near the western bank of the Wabash River, across which sits the larger city of Lafayette. Academic buildings are mostly concentrated on the eastern and southern parts of campus, with residence halls and intramural fields to the west, and athletic facilities to the north. The Greater Lafayette Public Transportation Corporation (CityBus) operates eight campus loop bus routes on which students, faculty, and staff can ride free of charge with Purdue Identification.


The main campus in West Lafayette offers more than 200 majors for undergraduates, over 70 master’s and doctoral programs, and professional degrees in pharmacy and veterinary medicine. In addition, Purdue has 18 intercollegiate sports teams and more than 900 student organizations.