Year 1: Introduction to events; cultural management and events tourism; markets and customers; foundations of management; an elective choice. Year 2: Events project management; principles and practices of events management; supervised work experience/work based learning; managing resources; people in organisations; an elective choice. Year 3: Recreating the city: events, image and regeneration; the risk society: events policy and law; strategic management; business consultancy; an elective choice. Year 4: Strategic directions: consumption and culture; entertainment and the experience economy; development and issues in global events; business excellence; the future of management.
| Форма обучен. |
Начало |
Продолж. |
| Форма обучен.Дневное |
Начало сентябрь |
Продолж.Кол-во лет: 4 |
The course aims to give the professional events manager an understanding of planning, management, logistics, legal issues, budgeting, staging, marketing, promotions and evaluation, as well as understanding the impact of events on the host communities; studies focus on the nature and characteristics of eventsand their design and management.
