Content includes: Analysis and evaluation; strategic marketing decisions; managing marketing performance; strategic marketing in practice.
Вступительные требования
CIM Professional Diploma; any undergraduate or post graduate degree with significant marketing content or a non marketing degree plus 3 years marketing management experience; 6 years marketing management experience, 3 of which should be at a senior level; other appropriate qualifications approved by CIM.
Форма обучен.
Начало
Продолж.
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The course enables students to: Contribute research and insights to inform strategic marketing decisions; influence strategic decisions and other stakeholders; manage and measure marketing activities undertaken as part of the implementation of a customer focused strategy; formulate, present and justify a creative customer focused and innovative strategy for any given context.