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Staffordshire University, BA (Hons), Advertising and Brand Management

Стаффордширский университет
 Великобритания
Level 1: Introduces students to the key concepts and practices that underpin successful advertising and brand communications (developing an understanding of trends; visual thinking; brief development; marketing principles; brand communications and client (agency) relationships; and there are also option modules in: graphics; photography and advertising history. Level 2: Introduces and encourages the exploration of the methodological and theoretical issues raised by the relationship between advertising; brand management and marketing (engaging closely with strategy; planning and creative practice as integrated activities; modules offered at this level include: account planning; new media; creative practice and buyer behaviour. Level 3: Presents the opportunity to personalise the direction of the award; and many of the modules at this level are based around guided independent work involving: the writing of a research report; multi-disciplinary solutions and creative campaigns; in addition to investigating the strategic importance of future thinking in a branding context.
 
Форма обучен. Начало Продолж.
Дневное n/a Кол-во лет: 3
Вечернее n/a Кол-во лет: 0 - 8
The course emphasis is on developing graduates with key advertising and brand communication skills focusing on creative practice underpinned by strategic thinking; and (combining a mix of creative practice; theory and marketing) students develop a clear understanding of the integration of creative activities and marketing functions; as well as advertising and brand management in a real-world context via industry links with advertising and design agencies and visits to cultural centres in the UK; Europe and the US; application deadline: March 2010.

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Расположение

Два главных кампуса Университета находятся в Стаффорде и в Стоуке-на-Тренте. Кампусы, находящиеся за пределами основной Университетской территории, расположены в городах Личфилд, Шрусбери и в больнице города Телфолд. До Университета легко добраться на поезде и на машине, а также из местных аэропортов. С железнодорожных станций Стоука и Стаффорда можно быстро добраться до основных городов страны, таких как Бирмингем, Лондон и Манчестер.