Semester 1: Analysis and evaluation; strategic marketing decisions; semester 2: managing marketing performance; strategic marketing in practice.
Вступительные требования
CIM advanced certificate of marketing or equivalent; applicants without the advanced certificate must obtain exemption on the basis of previous qualification and/or experience; this exemption can only be given by the Chartered Institute of Marketing.
Форма обучен.
Начало
Продолж.
Форма обучен.Вечернее
Начало сентябрь
Продолж.Кол-во лет: 1
The Diploma consists of 4 papers: integrated marketing communications; international marketing strategy; marketing planning and control; analysis and decision (case study); taught as 2 modules through 2 15 week semesters.