Year 1: Visualisation; historical/contextual studies 1; design processes/theory; computer applications for design; studio practice; in addition, all 3 year groups participate in the following: educational visits; live briefs; visiting lecturers from industry. Year 2: Historical and contextual studies 2; business practice; advertising; brand identity and design; editorial design; typographic design. Year 3: This final year of the course requires learners to compile a body of work including a professional portfolio and a practical exhibition; in order to achieve this the student studies the following modules: dissertation; externally set briefs; final major project.
| Форма обучен. |
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| Форма обучен.Дневное |
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Продолж.Кол-во лет: 3 |
The student examines the current world of graphic design and develops personal skills in all of the following essential areas: advertising and the promotion of brands using all available forms of sensory communication; art direction and how graphic design, photography and illustration is used to transmit specific brand messages and values; branding and the tools needed to present a coherent and unified brand identity to a specific target audience and/or end user; editorial/print design for books, magazines and periodicals; when traditional knowledge about printed elements including colour, typography, layout, imagery and art direction combine with skills in digital application to produce exciting and considered design proposals; print reproduction and an appreciation of how artwork should be prepared fordigital reproduction; professional practice and the management and presentation of successful graphic design to specific target audiences and/or end users; an appreciation of local, regional and global graphic design/branding practice is addressed; portfolio development and salesmanship skills also form a core element of this area of study; typographic design and how the letterform is applied as a visual identifier of particular brands, products and/or services; website design and the translation of brand onto online media applications.
