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Бедфордский университет, BA (Hons), Advertising Design

Бедфордский университет
 Великобритания
Areas of study include: Graphic design (advertising); principles of marketing; introduction to public relations; understanding consumers; advertising theory and practice; direct marketing; brand management and new products; advanced studio practice; art and design dissertation; art and design major project.
 
Форма обучен. Начало Продолж.
Дневное сентябрь Кол-во лет: 3
The course is a balanced combination between practical and theoretical aspects of design and marketing communications, founded on the development of practical skills in graphic design, illustration and new media and an appreciation of marketing and business; this cross-disciplinary approach gives graduates a diverse portfolio of skills, which enhances their career choices within design, management and marketing management; it combines creative expertise from graphic design and illustration with advertising, direct marketing, public relations and marketing promotion theories; practical design modules develop technical and creative skills and students become competent in the use of: editorial design; motion graphics; image manipulation; typography; web and new media-based design; exhibition design; book making; drawing and visualisation.

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