Key concepts and techniques are covered in the programme including: introduction to economics; governing business activity; people, organisations and management; fundamentals of finance; small and medium enterprise marketing; career management in business; strategic management; buyer behaviour and analysis.
Форма обучен.
Начало
Продолж.
Форма обучен.Дневное
Началоn/a
Продолж.Кол-во лет: 3
This programme enables students to combine the study of marketing as a distinct field of expertise with the study of more general business concepts and management techniques.