2 000 +

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университетов и бизнес-школ мира

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Университет Гронинген, MSc, Marketing

Вступительные требования

A (minimum) GMAT or GRE test score is required from all candidates who obtained a bachelor from a university in a non-EU/EEA country in order to enter a Master of Science programme at the Faculty of Economics and Business: GMAT result As proof of your analytical writing and quantitative reasoning abilities, you must submit a satisfactory Graduate Management Admission Test (GMAT) score. With an overall: - GMAT score of 600 points or higher: you will be automatically accepted in our Business oriented MSc programmes, provided you meet all previous requirements. - GMAT score of 500 points or higher: the final decision will be taken by the Board of Admissions, taking into consideration the academic ranking and research orientation of your previous university as well as the content and grades of your undergraduate programme. To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Economics and Business Economics, International Business, Technology Management. IELTS overall band 6.5 IELTS writing 5.5 IELTS speaking 6 TOEFL paper based 575 TOEFL internet based 90
 
Форма обучен. Начало Продолж. Стоимость иностран. Период оплаты Академ. год
Дневное фев, сен Кол-во лет: 1 €14200 Academic year 2017
During this programme you will develop a basic understanding of how marketing works and the skills you need to implement it effectively. Important aspects of marketing include understanding customers and underlying psychological processes, building a strong brand and reputation and finding ways to improve customer satisfaction and sales. This programme therefore combines lectures, hands-on tutorials and assignments with established psychological theories regarding marketing and consumers as well as the latest academic insights, best business practices, and real life cases. The MSc in Marketing comprises two specialisations: Marketing Management (MM) and Marketing Intelligence (MI). Afterwards, you can choose course units within one of the two specialisations (MM or MI) or combine several course units from both themes. It is also possible to take a double degree programme in Groningen and Oslo or M ünster. You can not apply for these double degree programmes as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo or M ünster. Selection will take place based on grades and motivation.

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Расположение

Жители Гронингена признаны одними из самых счастливых в Европе, при этом город имеет репутацию оживленного культурного центра. Здесь постоянно проводится множество культурных мероприятий, однако, несмотря на большее количество посетителей, Гронинген остается уютным и дружелюбным.

Город является одним из лидеров по озеленению, безопасности, качеству здравоохранению, обилию мест общественного отдыха, и конечно, качеству образования. Кроме того, жители Гронингена гордятся качеством воздуха, спортивных и культурных объектов, а также эффективностью работы городской администрации. 97% жителей полностью удовлетворены жизнью в городе.