Core: Foundations of professional knowledge and skills; principles and practices of marketing; marketing theory; consumer behaviour; marketing research; product policy and innovation; branding and communication; research methods; plus 2 options.
Вступительные требования
A good 2nd Class Honours degree from a British university or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.
Форма обучен.
Начало
Продолж.
Форма обучен.Дневное
Началоn/a
Продолж.Кол-во лет: 1
Форма обучен.Онлайн
Началоn/a
Продолж.Кол-во лет: 2 - 5
The course aims to equip students with current and emerging theories that inform or comment upon the practices of marketing.