MS, Customer Insights, Питтсбургский университет, University of Pittsburgh
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Питтсбургский университет, MS, Customer Insights

Питтсбургский университет
 США

 

Форма обучен. Начало Продолж. Стоимость иностран. Период оплаты Академ. год
Дневное авг Кол-во мес: 9 $37538 Academic year 2017
As the marketing landscape becomes increasingly digital and analytical, a new set of unique skills is required. The Master of Science in Customer Insights prepares students for an increasingly data-driven, analytics-focused marketing career, offering a broad introduction to marketing alongside in-depth study of research techniques, data analytics, digital marketing, and social media marketing. Students learn how to use data-driven customer insights to build effective marketing strategies. The program leverages the expertise of Katz’s award-winning marketing faculty, which continually ranks among the best in the world for research productivity (American Marketing Association). The 30-credit program is designed to be completed in nine months (August - April). The curriculum is comprised of core and elective courses currently offered to Katz MBA students. Other than an undergraduate degree, no prerequisites are required.

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