Level 1: Includes an introduction to advertising, lateral-thinking workshops and design, layout and communication skills. Level 2; Students will focus on creative problem-solving, art direction and campaign strategy; group activities enable collaborative learning and there is the opportunity to participate in work experience and European Exchanges. Level 3: Builds on the development of advertising strategy, copywriting and brand management; optional modules specialise in design and business practice, offering you an individual tailored pathway for your future career.
Форма обучен.
Начало
Продолж.
Дневное
сентябрь
Кол-во лет: 3
Students will develop an understanding of the role of design studios, agencies, production companies and other parties within advertising design and also develop knowledge of business practice, marketing, and management within the creative industries; in addition, students will learn how to interpret client briefs and develop and manage campaigns; the programme helps students to understand cultural and social issues that affect the advertising industry.