Вступительные требования
Good Honours degree, or equivalent professional qualification, in business and management related subjects; candidates with a very good Honours degree in other disciplinary areas, or mature non-graduate applicants with an appropriate level of relevant managerial experience, may also be considered; IELTS 6.0; or TOEFL with a score of 550 in the paper-based test or 213 in the computer-based test, for those whose 1st language is not English.
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The course provides well-qualified participants with an understanding of the concepts and systems underlying marketing practice and to develop their skills of diagnosis and implementation in marketing management and research processes; the programme focuses on the development of professional skills like team-building, on marketing research skills and on cutting-edge substantive areas in a series of optional modules.
