Форма обучен. |
Начало |
Продолж. |
Форма обучен.Вечернее |
Начало сентябрь |
Продолж.Кол-во лет: 2 - 9 |
Advertising aims to help students develop an understanding of the theoretical and empirical basis of the advertising industry; students explore how integrated marketing communication operates using the full range of the advertising portfolio; advertising stakeholders, creativity, media planning and buying, above the line, below the line and ambient media will be studied.