Primary degree in a marketing-related discipline (one which contains a marketing; food; agriculture; consumer behaviour; or management content) or have a sufficient body of experience within the agri-food industry as to convince the Course Committee of the ability to satisfactorily complete such a course of study; prospective candidates will be interviewed and places are limited.
Форма обучен.
Начало
Продолж.
Вечернее
сентябрь
Кол-во сем: 0 - 1
The primary aim of this course is to add significant value to participants from the agri-food industry in domestic and international markets, through the development of strategic marketing and innovation thinking in an agri-food context; the programme is especially relevant for those managers already working in the agri-food industry at home and abroad who have a specific interest in marketing, innovation and entrepreneurship; the development of knowledge, intellectual qualities, professional and transferable skills, coupled with a pervasive international perspective on strategic marketing and innovation issues equips participants for middle management and senior appointments throughout the agri-food supply chain at home and abroad.