Year 1: Management accounting; obligations 1: contract law; foundations of marketing; economics for business; managing people; the psychology of marketing. Year 2: performance management; the digital economy; marketing planning; the global marketplace; marketing reality; marketing communications. YEAR 3: marketing and the future; law for managers; European business environment; customer service excellence; innovative marketing; marketing research project.
| Форма обучен. |
Начало |
Продолж. |
| Форма обучен.Дневное |
Началоn/a |
Продолж.Кол-во лет: 3 |
Within the Department of Business and Management, all full-time undergraduate business programmes have been designed with a broadly common 1st year experience; therefore, students who successfully complete the 1st year of this economics and law programme, but feel that they would prefer to complete an alternative degree, can transfer to 1 of the other undergraduate business programmes.
