E-Marketing overview covering many of the dynamic new opportunities and an insight into the emerging new business models; how to ensure e-marketing activities are maximised and integrated into existing marketing plans; how to formulate e-marketing plans using different e-marketing tools, depending on the needs of the business; how to research and reach customers and potential markets through new online channels.
Форма обучен.
Начало
Продолж.
Вечернее
сентябрь
Кол-во лет: 0 - 1
By the end of this qualification students should be able to: Understand the elements of e-marketing and how they can maximise them to their advantage; Develop e-marketing plans and integrate them into the students’ overall strategy; use the online channel to research customers and markets; target customers and create business opportunities.