Университет Крэнфилда, Королевский военно-научный колледж Шивенхам, MSc, International Defence Marketing
| Форма обучен. |
Начало |
Продолж. |
| Форма обучен.Вечернее |
Начало январь |
Продолж.Кол-во лет: 2 - 5 |
The aims of the course are for participants to be able to develop and implement strategic international marketing plans and negotiate effective deals with a solid understanding of the defence industry and its environment; students should be able to: display knowledge of domestic and international defence marketing; develop transferable skills in areas such as sales and negotiation; understand and analyse the defence industry and the international legal, ethical and political environments in which it operates; critically analyse and evaluate their business and that of their competitors; plan and implement best practice marketing research techniques; produce coherent and rigorous business and marketing strategies; implement and control marketing plans within identified constraints; critically evaluate scholarly research papers in defence marketing; the course comprises taught modules and a research project.
Другие программы вуза
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MSc International Business Management (with internship)
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MSc International Management
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MSc Environmental Impact Assessment and Management
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MSc Advanced Mechanical Engineering
