Leeds Beckett University, MA, Public Relations and Communications

Communication Planning & Management

This module develops understanding and critical awareness of the strategic nature of communication, its all embracing role as a management function, and the contribution it makes to the achievement of strategic business objectives. You will develop a communication plan for a real client in this module.

Corporate Communication in an Intercultural Context

This module develops critical thinking and analytical skills in relation to strategic corporate communication and functions within an intercultural context. You will learn how to consider cultural differences in corporate communications.

Public Relations & New Media

The aim of the module is to develop an understanding of new media (blogs, Twitter, Facebook etc.) in theory and in practice and how to use them for corporate communications.

Public Relations Skills

The specialist writing of news releases, features, speeches and online PR copy are essential techniques of everyday public relations practice. You will develop specialist writing and other key skills, contributing towards employability in communications.

How to apply?

Applications for Postgraduate programmes at the Leeds Metropolitan University should be made directly to the University. You can apply online, or by downloading the hard copy application form.

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