University of Central Lancashire Cyprus (UCLan Cyprus), BA (Hons), Advertising and Marketing Communications

Первый год обучения

Обязательные:

•       Principles of Economics

•       Managing People and Enterprise Skills

•       Academic Writing

Дополнительные (по выбору):

•       Introduction to Mathematics & Statistics

•       Advertising and Marketing Communications*

•       Business in Context

•       English Language I

•       English Language II

•       Beginners Russian Language & Culture

•       Debating Cases in Applied Ethics

Второй курс

Обязательные:

•       Marketing Essentials

•       Business Functions

•       Business Environment

•       Business and Management Project Essentials

Третий курс

Обязательные:

•       Marketing Management

•       Marketing Research

•       Employability and Professional Development

•       Integrated Marketing Communications

•       The Responsible Marketer

•       Contemporary Consumers

Четвертый год обучения

Обязательные:

•       Advertising, Marketing, PR Dissertation OR

•       Enhancing Employability through Work Related Learning

•       Campaign Planning and Strategy

•       Media Planning and Buying

•       Strategic Marketing OR

•       Public Relations for Marketers

Дополнительные (по выбору):

•       Marketing of Services

•       Digital Marketing

•       Business Statistics*

•       International Marketing

•       Direct, Digital and Database Marketing

•       Public Relations for Marketers

•       Contemporary Retail Marketing

•       Business-to-Business Marketing

•       Creative Industries and Communications

•       Internal Corporate Communication and Marketing

•       Web Content Management Systems

•       Стажировка ИЛИ

•       Обучение по обмену